Portrait: Wessel - bringthekickback

Wessel Kruijer

www.bringthekickback.com

Photo: Martin Hass @hass.moto

 

Hi Wes! Can you briefly introduce yourself? Age, height and origin. What are the most important motorcycles in your garage?

Hi guys! Sure! I'm Wessel, also known as "Kickackwes", founder of "The Kickback Company". I'm 33 years old, my height is just big enough for my motorcycles and I'm from the Netherlands. The most important motorcycles in my garage are my XT500 from 1978 - converted to a TT500, my XT600Z 1VJ - converted to a rally enduro, my HONDA XR600R for the toughest terrain. My XT600Z 55W is my treasure - it is the fifth 55W ever produced.

But I also appreciate my "Perigo Ténéré-Replika", which my two-year-old son rides with training wheels.

How did "bringthekickback" and "The Kickback Company" come about? How did it all begin?

It all started when I bought a 1978 Yamaha SR500 without knowing exactly what kind of bike it was. I kick-started it for a year - without realizing that there was a decompression lever. I learned how to work on motorcycles and was desperately looking for an XT500.

I started buying, building and selling motorcycles and soon had a large collection of vintage enduros in my garage. Looking for a way to build an expandable community and business around this passion, I decided to start "The Kickback Company" - Bringthekickback. A platform for like-minded vintage off-road enthusiasts, including a clothing brand and offering off-road events to meet other petrolheads.

How would you describe the spirit and mission of the brand? What is behind the name "The Kickback Company"?

We want to bring back the kick. The kick doesn't just stand for the kickstarter. In the Netherlands, we also use the word 'kick' for the rush you can get from certain great activities. I get the feeling of owning a classic motorcycle, having to solve technical problems myself, being stranded at the gas station because it won't start. That creates this thrill. You can't just buy this bike. You have to commit to it and then ride it on several adventures. That adds to the exhilaration, which for me goes far beyond riding a modern motorcycle.

Our mission is to promote this 'kick' with our content and connect it through our events and matching clothing.

What inspires you? How do your design ideas come about? Are there artists, eras or other workshops that particularly influence you?

I'm inspired by vintage T-shirt prints, surfy styles, but also by the style of the motorcycles we ride. They look different from motorcycles that look "tough" - those with black, skulls or flames. They are cool, but very different from vintage enduros. These are more elegant, colorful, delicate. We try to make designs that fit this vibe - not too flashy or too obvious - but that would look good as a sticker on your bike. Our logo, for example, the peacock - at first glance you might ask yourself: why a peacock? What does it have to do with motorcycles?

If you take a closer look, you will see an animal that represents freedom, pride and elegance. And you may discover the shape of nuts and a pinion in the background and feathers.

How do you foster such a strong and supportive community around Kickback?
By being totally passionate about these bikes and the riding style - and trying to build a platform that supports by sharing information and tutorials, that brings people together and is not just commercially oriented.
You also organize your own events. How did this come about and what can we look forward to at the Kickback Trophy Ride-Out and the off-road camp?

So cool that you're here this year. This is our third Ride-Out. An event where like-minded riders with motorcycles only up to 1999 can take part - with a limited number of participants. We camp for two days in the Netherlands and ride a 230 km off-road tour in twelve smaller groups on six different routes so that it doesn't get too crowded on the routes. In the evenings there are prizes, BBQ, campfires and lots of discussions about exhaust systems. People come from all over Europe - that's really cool.

The off-road camp is a new concept. We offer a camp for "new" off-road riders who want to learn and practice before joining the Ride-Out. They spend the night in a 1979 double-decker hostel bus and receive clinics from Jan from Desert Wood. On Saturday, they ride the Ride-Out route as a final challenge.

We have more event concepts for the future, which we will be happy to present to you as soon as they are ready.

Your raffles are legendary. The motorcycles you can win regularly outdo each other. Is there a clue about the next raffle?

Haha thanks! Yeah, beating the previous bikes is a big challenge haha - but fun! The next one is probably a legendary bike, one that KEDO is very familiar with - but I shouldn't make it too obvious.

What has been your most memorable kickback moment so far?

I think the first Ride-Out 2023 was the first time I was able to actually meet the community in person after building an online platform and business and feel the shared passion that drives us.

How do you see the future of driving culture and community?
Difficult question. I currently see that café racers and scramblers are no longer the hype and attention has shifted to vintage enduros. People are looking for bikes that look cool but also take you to places other than just the road. Adventure biking is getting bigger, but legal regulations are making it difficult to find nice trails in parts of Europe. I think we are slowly moving from heavy to lighter bikes, which I personally find very exciting. But I'm curious to see what the future holds. For now, we'll stick with the bikes from the past.
You obviously love classic motorcycles - what appeals to you more about them than modern ones?
Yes, I have a rule that my motorcycles have to be older than me - pre-1992 that is - but I can't deny that I might buy a T7 one day. These bikes bring a real hobby with them - you can wrench on them in the garage. And I like the fact that you can buy them, restore them and they retain a certain financial value - I don't feel bad about spending a lot of money. I've always been fascinated by the Dakar history of these bikes. I also just like the look and feel of the bike.
Old Yamaha bikes seem to have a special place at Kickback - what makes them so iconic for you?

Oh yes. I think everyone has a brand that has a special place in their heart or in their garage. For me it's Yamaha. I think, along with Honda, they have the biggest following - mainly because they were the first, they look good, they're reliable and relatively easy to maintain. The XT500 and the Ténéré embody this history that I admire so much. My father always rode XT250s - maybe he influenced me a little in my childhood. I always ask myself whether I should save money for when my children turn 18, or whether I'd rather put an XT500 in pieces in the attic for them.

Do you have a personal favorite vintage bike? What was your favorite conversion and why?
My favorite motorcycle is the XT600Z 55W in sky blue. Also because I didn't buy it with 70,000 km on the clock, because of the color, the rarity - and because it has the chassis number and engine number 0000005.
Are there any KEDO parts that you particularly like or that have helped you?

Oh yes, definitely. I always recommend people to buy a Yamaha - just because of the existence of KEDO. It makes working on the bikes so much easier when you have a good parts supplier. One of those parts that makes it easier is the aftermarket wiring harnesses. On a 40 year old bike, the cables have almost always been tinkered with - so it's a joy to be able to just buy a new one.

What plans do you have for the future of the Kickback Company? Which project would you particularly like to work on?
Apart from the online activities, we are now buying and selling more motorcycles, which is really fun. But we would also like to expand our event opportunities - we already have some interesting meetings for this. We have a really cool community that wants more rides.
KEDO supplies spare parts for many classic Yamaha enduro bikes. Which parts do you take with you on every tour?

When I'm on the road, I always have an extra brake/clutch lever and a clutch cable with me. I've learned that the hard way. Also a few extra screws/nuts, tape, cables, cable ties - these are lifesavers.

Emergency roadside repairs are really fun when they work in the end.

We were at the Scrambler Fever in Poland last weekend and it was really good again! 2 days of rattling through the woods with about 70 other enduro enthusiasts. Due to the extreme drought, many forest roads were a sandy hell. Everyone cursed about it, many crashed but everyone had a big grin on their face afterwards. More about this event soon....

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